Radults are back with another pandemic era dose of inspiration as Brenton and Mike are joined by one of the 50 most influential people in the Australian music industry, Sarah Hamilton!
Sarah is the regional manager for Australia and New Zealand at Ditto Music, which is a music and label services company that works with over 250 000 artists and labels worldwide, with offices in 25 countries. Sarah has been working in digital distribution in Australia since 2008, with a short stint in New York City. She loves working with independent artists and seeing them gain access to the same opportunities as artists signed to major labels.
Sarah loves watching the industry change and grow, and helping artists navigate the changing digital space. She has eclectic music taste and loves hip hop, soul and pop, with some alt-country thrown in. Sarah also co-founded a charity called One of One with Joanna Cameron, a website that highlights women and non-binary people in the music industry and hosts annual events for International Women's Day, now in Melbourne, Sydney and Adelaide.
Episode topics include: what exactly Ditto Music does and how her role plays into that, how Sarah got her start in digital distribution, the do's and don't of music promotion for bands, the importance of playlisting in the modern music industry, what Sarah looks for personally in the bands that she works with, navigating life as a creative in the pandemic era, the inspiration for starting One of One, the haunting realisation that we're elder millennials and of course her tips for being a Radult. We also ask her to book her own private 'Sarah Hamilton Island' festival, (which turns out to be a big moment for Brenton), and even find the time to let rip on some TikTok, it's a super fun happy time powered by PMA and a genuine love of music.
So stay home, stay inside, turn it up and get inspired to music geek out with Radults.
You can find one of one at: